Viral Marketing
Strategies
This would have to
be the fastest way of making easy viral profits online that I
have seen in my many years of experience.
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Ultimate Viral Marketing Strategy
Viral Marketing! Are
You Missing Out?
Many of you are
reading this article because you would like to further promote
your Internet business and are looking for new ways in which to
do this. You have read lots of articles covering various
Internet Marketing techniques and are still looking for the
"Holy Grail" strategy that will take your website to a higher
level. After all, others are achieving this so why shouldn't
you.
Here, I will
describe a technique that, with some creativity and effort, can
significantly boost your promotion efforts while at the same
time setting it on autopilot. Is this the "Holy Grail"? For some
it has been but like everything else it all depends on you.
"Less Work, Greater
Results"
If this sounds good
to you then do read on.
Viral Marketing
Viral Marketing is
the creation of a message that gets passed on from person to
person(s). It gives each recipient the ability to pass on your
message to even more people with little or no effort. This is
the strategy that helped make Hotmail what they are today. Each
Hotmail user passed Hotmail's message on to everyone that they
emailed and it spread like wildfire.
Ok so we know
Hotmail did it and at a time when it seemed there was more
opportunity for this. Not true. Companies are still doing it and
it is still working and it will never end. Some of the top
websites today are using it and you are being exposed to it
without even realizing it.
"Ok so I know what
it can do but how do I do it?".
Your Viral Marketing
Strategy
Here are a few
questions you should ask yourself:
What is it that my
target market would love to get for free?
This question is
easily answered with a little research. One obvious ways to
determine what works is by seeing what works improving it. Visit
your competitors' sites and see if they are using any viral
strategies and see if you can improve on this. If you have a
creative mind or have access to a creative mind then it would be
good to start something fairly unique to get a solid foothold on
the market share. People are always looking for cool new things
and love to talk about them when they get them so this would be
a definite advantage.
How can I provide
this for them?
This would depend on
what you decide to offer. It could be something you pay a small
price for as well as something you create. It doesn't have to be
something highly technical or expensive, just something people
will enjoy or find useful.
For sake of
simplicity let's use a common example of this. Well written
articles that identify with the reader's problems and explains
to them ways in which to solve it. This can be a great form of
viral marketing.
There are so many
articles written and published daily and the majority of these
do not take advantage of viral marketing. Some authors just
don't know about it and some just don't care. For those of you
who care, one way you could make your articles viral is to add
permission for others to reprint your articles in your author
bio. Other webmasters that are interested in your content will
simply grab the article and publish it on their site. Quick and
easy! People love that.
If you would prefer
them coming to your site first then you could have it
additionally say something like this "To publish this article on
your site see our guidelines" with guidelines linking to your
site. You can also use the landing page from this to let them
know about other articles you have written that are free to be
published.
How can I make this
work virally?
Not to worry it
already has. With each webmaster that publishes your article,
for example, the potential that your article will be published
by other sites that visit his site have just significantly
increased. So now they promote your article then someone gets it
from their site and they promote it and so on.
"Ok now I have my
article on lots of OTHER sites, how does this help me?"
There are many
benefits to viral marketing. One obvious one is traffic.
Depending on what your article is about you can inform the
reader that if they would like more information on the topic or
an aspect of the topic that they can get this at your site.
Another benefit is
link building. With your article spreading across the Internet
you now have more and more inbound links to your site. You can
add keyword rich titles in these which will help with your
search engine rankings. You are not only able to link to your
homepage but also to inner pages depending on how your article
was written. Some authors overload their articles with links
pointing to their site(s) but this technique is often frowned
upon by publishers. Be smart about it. Envision yourself as the
reader and use that to guide you in your writing.
Conclusion
Though I have only
touched upon one example of viral marketing there are many more
ways to implement this with the only limit being your
imagination. You don't need to implement them one at a time. You
can have several viral marketing systems working for you at the
same time with similar or different goals.
One thing you must
avoid is reading this, thinking it sounds good and not trying
it. One of the main reasons something won't work is not giving
it a chance in the first place. So to your list of marketing
strategies add "Go Viral" and reap the benefits.
About The
Author
Alec Duncan is the
founder of Li'l Engine a Search Engine Optimization resource.
Visit Li'l Engine for great SEO Tools and Internet Marketing
strategies and also check out Developer Tutorials for web
development tutorials.
Ultimate Viral Marketing Strategy - Grab your free copy
today!
