Let’s Cut To The Chase: Common Sense Search Engine Optimization For Small Business

Pages – 73 | Chapter – 11 | Author – Craig Killick

Chapter Outlines

Your business on the web
Is this book for you?
Introduction

1. What search engines want?
2. Two Elements of Good SEO
   • Planning and effort – the ‘chore’
   • Focus
3. Optimizing Your Web site
   • Step one – planning your message
4. Creating effective web pages
   • Goal!
   • Every page could be your home page
   • Directing traffic
   • Search engine friendly web pages
   • Getting specific
   • Keywords
   • Making sure the search engines understand what your page is saying
   • Meta Keywords
   • Content and additional markup
   • Industry jargon beware
   • Images
   • Other aspects of content optimization
   • Online Web Page Analyzer Tool
5. Descriptive linking and navigation
   • Anchor text
   • Navigation
6. Putting It Together
7. Part Two – Referrals
   • Summary
   • So what about you?
   • Authority
   • And so to search engine marketing
   • Building authority through links
8. Getting links
   • Paid links 59
   • Reciprocal Links
   • Directory links
   • When a link is not a link
   • Checking links to your site and other peoples web sites
9. Quality Content
   • Would you read a company brochure?
   • What should you write about?
   • I don’t have the time or money to create content
10. How to create content
    • Sourcing information
    • How often should I write?
    • But, I can’t write
    • Content Value
11. Example of content

Conclusion and Summary
About Craig Killick

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