Brand Identity: Why Managing It Is So Important To Your Success
Posted by admin on Jun 25, 2011 in Miscellaneous | Comments OffPages – 16 | Chapter – 5 | Author – Lee Hopkins
Chapter Outlines
- Corporate identity
- Paradigm
- Identity as a component of a paradigm
- Identity
- Four key factors
- Distinctiveness
- Continuity
- Self-efficacy
- Self-esteem
- Concept of corporate identity
- Identity measurement: how to
- Human values
- Process rather than content
- Culture analysis
- Deal & kennedy
- Schein
- Areas of agreement
- Areas of disagreement
- Measuring culture
- Dangers of mismatched identity and culture
- Impression management
- Key point
- The nub of the matter
- Further information:
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