The Corporate Weblog Manifesto
Posted by admin on Jun 22, 2011 in Blog Marketing Books | Comments OffThe Corporate Weblog Manifesto
Pages – 13 | Author – Robert Scoble
Chapter Outlines
- Tell the truth. The whole truth. Nothing but the truth.
- Post fast on good news or bad.
- Use a human voice.
- Make sure you support the latest software/web/human standards.
- Have a thick skin.
- Don’t ignore Slashdot.
- Talk to the grassroots first.
- If you screw up, acknowledge it. Fast.
- Underpromise and over deliver.
- If Doc Searls says it or writes it, believe it.
- Know the information gatekeepers.
- Never change the URL of your weblog.
- If your life is in turmoil and/or you’re unhappy, don’t write.
- If you don’t have the answers, say so.
- Never lie.
- Never hide information.
- If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast.
- Link to your competitors and say nice things about them.
- BOGU. This means “Bend Over and Grease Up.”
- Be the authority on your product/company.
About the author
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